The spin of a roulette wheel or a fruit machine creates a similar buzz in the brain to cocaine, or any other drug. This is why many gamblers continue to gamble, despite the destructive consequences of their behaviour. They find themselves getting deeper and deeper into debt, and in deeper and deeper trouble with their loved ones.

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Their behaviours do not match their desperate desire to stop gambling. They want to stop, but it feels impossible to do so. This is because addictions live deep in the unconscious, irrational mind. Through hypnotherapy, we can start to match the desires in the unconscious mind, with the goals of the conscious mind. Fundamentally changing how you think and feel about gambling.